Overview
Artéco specializes in the design and construction of high-rise townhouses and villas.
A team of highly specialized Architects and Engineers will provide comprehensive, personalized solutions for each customer. All of our projects apply advanced technology and use optimal materials to create a house that meets standards of quality and aesthetics.
Artéco was born with the desire to change Vietnamese construction methods and standards for quality construction. Artéco’s working principle is “knowledge in construction.
The challange
Based on the Arteco’s business activities and corporate philosophy, we proposed various design ideas from the following two rules.
1. The identity design must evoke a feeling of neoclassical architectural style
2. The layout of the designs must be as solid as the construction structure but at the same time still show the sophistication of French architecture.
Color pallete
Color plays an important role in shaping a brand’s personality and values. For Arteco, we understand that solidity, enthusiasm and intelligence are the most important factors. The applicability of colors and the sense of balance when placing them next to each other is also a matter of concern.
Representing solidity, sustainability and trust, blue is the first choice. The vast and deep ocean, the loyal and strong navy,… Blue is always full of inner strength and absolute perfection.
Red is a symbol of enthusiasm and creative energy, contrasting strongly with blue. Attraction, personality, and passion are also revealed when accompanied by this color.
Complete the brand color palette with black white and dark blue, ensuring applicability and display effectiveness on different materials.
Typography
The Arsenal font was announced in 2011, winning a Ukrainian design competition. A modern font, easy to apply but also has a charming classic character. When placing the Arsenal font next to neoclassical architectural works – Artéco’s main design content, perfect harmony takes place from the proportions of the letters to the space between the letters.
